Where it all began..
The idea for Onakwest came in 1995 during a fishing trip to the Florida Keys. Russell, Joe, C.C. and myself (Larry) were staying at the “Boatel,” one of the fishing houses owned by Mrs. Lilo at Duck Key. It was my first fly-fishing trip for tarpon. I was excited and nervous at the same time.
One day at about noon we unloaded all of our gear and launched two boats, one of which was brand new and still needed a name. That afternoon was a bust, but we had a great trip anyway. That evening we were tying rigs for tarpon and telling stories about other trips we had been on in the past, when Russell stood up and said “I’m on a quest for a 200-pound tarpon on a fly.” That was it! The idea hit me, and Onakwest was born.
At first, Onakwest was just a good name for a boat, but it slowly evolved into the company that it is today. That trip to the Keys was a good one, as most are. We caught a few tarpon and had a great time, but the best thing that happened was the inspiration for a great line of outdoor active wear. Since then I’ve noticed:
Everyone is Onakwest. What’s yours?